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Voice Sales Bot Case Study
I am trying a new video format where I share client stories, real projects we’ve been working on here at Wax Plum. Today, I wanna show you a voice sales bot we built for a coaching company. The client wanted something more engaging rather than a static contact form or phone number. They wanted prospects…
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AI for After Hours Lead Capture
Most businesses are losing leads after hours and they don’t even know it. Hi, I’m Garth House, a digital marketer who helps businesses use AI to attract and convert more clients. Today I wanna show you how advanced large language models, it’s the same technology behind ChatGPT, are changing after hours lead capture. First, fast…
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Using AI to Interface with Your Own Data
You already have the answers: AI can help you find them faster. I’m Garth House. I help professionals turn what they know and what they’ve already created into tools for growth. Most businesses are sitting on a mountain of useful content. Emails, reports, case notes, old blog posts. AI makes it possible to search, summarize,…
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Unlock the Real Value of AI: Boost Productivity and Amplify Your Expertise
If you’re still treating AI like a novelty, you’re missing its real value: saving time and sharpening your thinking. Hi, I am Garth House. I work with professionals who are experts in their fields, doctors, attorneys, coaches– and one thing is consistent: the people who embrace AI early gain an edge. It’s not about replacing…
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What’s the Difference Between GEO and SEO?
What’s the difference between GEO and SEO? You’ve probably heard of SEO, but GEO: generative engine optimization, is how your content actually shows up in AI generated answers. And yes, they’re different. I’m Garth House, I run a digital marketing agency that works with professionals, medical practices and product brands. And I’ve been doing this…
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GEO: The New Frontier in Digital Marketing
Showing up on page one is good. Showing up in the answer itself, that’s better. I’m Garth House, digital marketer and content strategist. Over the past year I’ve watched clients go from ranking well to being quoted directly in AI answers. That’s the shift we’re talking about with GEO generative engine optimization. Here’s why GEO…
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How to Optimize Your Content for AI: Tips From an SEO Expert
Want your business to show up in ChatGPT answers? You need to know how AI reads your content. Hi, I’m Garth House. After 17 years in SEO, one thing is clear: AI models don’t read content like people do. And that completely changes how we need to create it. First, AI breaks your content into…
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Generative Engine Optimization (GEO)?
Search is changing fast. Are you ready for AI to become your new front door? I’m Garth House. I’ve been in SEO for 17 years, and right now we’re seeing one of the biggest shifts ever, Generative Engine Optimization or GEO. Let me break down what that is and why it matters. First GEO means…
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How to Create Content (2025)
Want an easy way to make powerful content? Here’s the exact method I use with my SEO clients. Creating great content doesn’t have to be complicated or expensive. Here’s a simple, repeatable DIY approach that anyone can follow. One, plan your topics. Identify topics that your audience cares about and that align with your business…
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Why Make Content (Now)?
AI is changing Google right now. Here’s how to make sure your business stays visible. The online search landscape is evolving quickly due to AI. Here are three reasons why creating content is essential right now. One, stay relevant during massive AI changes. ChatGPT and Google’s new AI powered searches mean fewer clicks to websites.Creating…
Wax Plum is a boutique Digital Marketing Agency founded 17 years ago. We take on a small number of clients and retain them for years, by staying on the cutting edge of SEO.
"Garth has done incredible work with my business' SEO on google! I went from being invisible online to now being on the first page! He is diligent, hardworking, and genuinely cares about his clients. I was reluctant to do videos, but after Garth helped me to feel comfortable doing them and now seeing how they've been successful, I don't mind doing them anymore. I would highly highly recommend him and have referred him to many colleagues and friends."
– Dr. Andrea Zorbas,
Founder, Therapy Now SF